PAUL BAEK
DIRECTOR OF STRATEGY

Paul Baek is the Director of Strategy at Atom Factory, where he brings his music experience and business acumen to projects across music management, venture and business development. Prior to joining Atom Factory, Paul worked on YouTube’s creative strategy team and in South Korea as a recording artist, where he had 4 major releases and 2 top 50 singles. Paul earned his MBA from The Wharton School of Business, and his bachelor's of arts in psychology from Harvard University.